Communication is Key!

The success of any incentive program is dependent on constant motivation via effective communication. The most important word here is ‘effective’.

In a busy work environment, your participants need to be frequently reminded of the program’s objective in order to stay motivated. In short, your brand must stay top of mind. This is where ‘quality’ of message is far more important than ‘quantity’.

There are many different ways of communicating that will also provide you with an opportunity to ‘add value’ by reinforcing your company’s brand, product or service. An example may be to send out a ‘selling tips’ document and then reward participants with extra points for completing a quick quiz. Promotional items linking with the program are also a great way to keep motivation and relevance on track. E-mail communication remains the most cost effective way of keeping in touch with participants on a regular basis.

Rewards Online manage your entire communication needs – from rollout through to wrap-up. A Launch Kit provides a great way to kick-start your program by giving relevant information to all participants. This may be supplemented with an online web link from the Managing Director, thanking the participants for their ongoing support. Rewards Online is able to arrange all aspects, and even tell you which of your participants have read the message.