| Q | How do the participants know how many points they have? |  |
| | Each participant receives a username and password which they type in. When they do this, a welcome appears automatically with their points balance.
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| Q | Are there any residual effects from a Loyalty Program? | |
| Yes. All loyalty programs have increased value in the following areas that can last for years after the program is finished:
1. A positive and ongoing change in buying, selling habits and behavioural habits.
2. Increased product knowledge and familiarity with the brand.
3. Improved relationship throughout the channel.
4. Better familiarity with the supplier""s website, where applicable.
5. Cleaner and better segmented database.
6. Permission created to communicate by email.
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| Q | Can I send emails to specific target customers? | |
| Yes. The program allows you to send emails to a selected list of people. For example you can send specific emails to categories segmented as follows:
1. The top 20% performers in Qld.
2. The bottom 5% performers in Australia.
3. Those participants that have not logged on for over 3 months.
4. Those participants that have accumulated more than 5000 points.
5. Those participants that have ordered more than 3000 points worth of goods.
6. The top 5 performers in each state.
7. Those particpants that have only bought/sold one product in the list of goods that they receive points for.
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| Q | Will the participants be able to see what they can buy with their points? | |
| | Yes. Once they are logged in, the participant can browse through the shopping page which displays how many points are required for each product in the shopping mall as well as giving them a full description and inage of the product. This helps them to confidently make their purchasing decision.
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| Q | How long does the program last? | |
| | Most programs run between 3 and 6 months, however, major customer loyalty programs can run for 12 months or more.
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| Q | How do I convert dollar values into points? | |
| The industry standard is usually 12 to 1. This means a participant will generally receive 12 points for every dollar spent. This is not a hard and fast rule as many programs have variations to this theme such as 1: 1 and 10: 1.
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| Q | How do the participants order? | |
| Participants order through the online shopping page. Once they have enough points to order, they can click the order button and an order is generated in the system including a confirmation to the participant.
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| Q | What if I find that I am spending more than anticipated? | |
| You should only run a rewards program if it is linked to performance and the results of the initiative are easily measurable. As a result, you will only pay more if the program is doing better than expected.
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| Q | How does the program affect my margin? | |
| Rewards programs are often a marketing expense that companies use to generate sales and profits. Companies know by adding an expense such as a loyalty program they may affect their margin but of course their profits increase as sales go up. Similarly, a rewards program improves margins if productivity or cost reductions are made.
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